Beijing on June 23rd news, reports from foreign media, announced that the British game publisher NaturalMotion before the company received from Silicon Valley venture fund of $11 million ($7 million) B round of investment.
after the current round of financing, Vc firm Benchmark Capital partner Mitch Laski (Mitch Lasky) will join the board of NaturalMotion. Laski has founded a mobile game company called Jamdat, and in 2004 successfully listed, the company in 2006 to $680 million acquisition by EA.
NaturalMotion CEO Tosden Lear (Torsten Reil) said in an interview: "at present, we are witnessing the first generation of iOS games decline, because these games usually use 2G network level resources. But now, with the development of technology, game developers apparently have the ability to provide consumers with a richer gaming experience. I think that the executive power is very important for the company, to some extent, now everyone is fighting for the site, so we are trying to expand the scale. If you can not become the first mobile gaming industry, we also hope to become one of the leading companies in the field of mobile gaming."
NaturalMotion has launched pay games Jenga, Icebreaker Hockey, Backbreaker 2: Vengeance and NFL Rivals, and a great success. Since then, NaturalMotion has shifted to a free social gaming business model, such as the September launch of the My Horse in. Currently, My Horse has been downloaded more than 10 million times.
this, Lille, said: My Horse this game so many observers shocked the industry, they did not expect NaturalMotion will develop such a casual and tend to women’s games."